As the sharing economy continues to take root in China, naked Hub, Asia’s leading premium co-working brand, and USGBC, the creators of the LEED green building rating system, announced on March 14 in Shanghai the formation of a new strategic partnership to develop sustainable and green co-working platforms and spaces in China using LEED.
The company naked Hub, founded by naked Group—the luxury resort brand behind naked Stables and naked Castle in Moganshan—has committed to achieving LEED for all of its future co-working platforms and spaces in China. naked Group started collaborating with USGBC in 2009 for its resort project naked Stables, the first LEED Platinum resort in China.
LEED projects are certified through GBCI, the premier organization independently recognizing excellence in green business industry performance and practice globally. Recently, GBCI opened a new office in Shanghai in a naked Hub work space at Xintiandi.
Jonathan Seliger, CEO of naked Hub, commented, “naked Hub continues the commitment that the naked Group made of always being green and caring about our environment, starting from the DNA of the naked Hub brand to everything that we do in our hubs. Our resort, naked Stables, was the first LEED Platinum resort in China, and we’re thrilled to continue the path with naked Hub to be granted LEED certification as well," said Seliger. "It is a great honor to work with USGBC as the very first co-working operator in China committed to achieving LEED certification for our future projects, and we are very excited to work with the organization to make more great things happen.”
Co-working spaces across the globe are on the rise. According to Statista, worldwide there were around 7,800 co-working spaces in operation in 2015. This figure has risen from just three locations in 2005 and is predicted to reach 37,000 by the end of 2018. With the advantages of design, user experience, innovation, community and a deep understanding of the Chinese market, naked Hub has since become a leading premium co-working brand in Asia-Pacific.
“Working with naked Hub to deliver LEED-certified hubs in China raises the bar for healthier, more sustainable co-working spaces and platforms in China,” said Mahesh Ramanujam, President and CEO, USGBC and GBCI. “Technology and social trends continue to fuel the growth of China’s sharing economy, and a demand for co-working spaces provides an opportunity to use LEED to construct environments that prioritize human health and an efficient use of resources.”
LEED, or Leadership in Energy and Environmental Design, is the world’s most widely used green building program. With projects in more than 167 countries and territories, GBCI certifies more than 205,800 gross square meters of LEED space every day. LEED is a global, regional and local solution that provides a framework for buildings, communities and cities to create healthy, highly efficient and cost-saving spaces while working to improve quality of life.